Most all auto dealerships and even corner car or truck lots have websites or webpages. Newer type ventures from large dealerships have social media Facebook & Twitter in order to eschew their local niche market groups.
Yet what of individual websites for employees – individual sales people ?? This brings up a whole quagmire indeed .
Who and whom does the website belong to ? The individual or the firm or even assigned to the auto manufacturer themselves under a loose legal auto franchise agreement.
Dealership image and consistency of brand is vital. A ton of energy , time and effort goes into brand development . One “moron’ in 5 minutes can undo twenty years of hard work – or even more perhaps.
So should be website / blog / facebook account be a part of or assigned to a corporate account ? To what extent should it be supervised – or if supervised would anything ever get posted to the site ? is the parent firm – of the self employed commission sales person – he held responsible for postings , view points and even errors in pricing and descriptions by said owner / web master of the website or blog.
Still at the end of the day – many of upper management and “the people on the top floor’ , the bosses , owners and upper management or often even insistent in holding the views that a website of any type is a big deal – and must be a 10 to 12,000 $ touch.